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Are there legal reasons not to create loyalty accounts via my application?

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The Cat Cafe I’m working for is using a third-party booking system that “integrates” with Square, in that it sends over transaction and customer data–however it does not create loyalty accounts nor accumulate loyalty points.

Is there any legal reason in the US why I couldn’t listen for transactions from this third-party system, check whether a loyalty account exists, and then create one using the POST route of v2/loyalty/accounts if one doesn’t?

As it is, we have to ask the customer when they arrive in person to create the loyalty account, which adds a lot of time and awkwardness, and breaks the flow of getting them into their appointment. I would very much like to avoid all of that, as well as the strong chance that the whole process would be skipped for any of those reasons.

I realize we’re not lawyers, but we have to work within/adjacent to consumer protection law, so I figured someone may know better than I do about this.

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